Unleaded (E10)
169.9p
Esso, Ashby Road / New Street, Measham / Swadlincote
DE12 7JW · prices last reported 28 September 2026, 37 days ago · more stations near Nuneaton
Diesel (B7)
199.9p
Super unleaded (E5)
195.9p
Super diesel (SDV)
219.9p
The super unleaded and super diesel prices were last reported on 28 September 2026, more than 30 days before our latest data (4 November 2026). The station may have changed them since, so we list them with the date but leave them out of cheapest prices, averages and colour bands. Check the totem before you fill up.
Esso on Ashby Road / New Street, Measham / Swadlincote last reported unleaded at 169.9p a litre and diesel at 199.9p. That unleaded price is 0.8p below the UK average of 170.7p. Of the 39 stations within 10 miles it's the 7th cheapest for unleaded, with the lowest nearby at 162.9p at unbranded.
Across the 7 other stations within 5 miles, unleaded averages 170.3p, so this station is about level with its local average.
Across the 6 other stations within 5 miles, diesel averages 199.0p, so this station is 0.9p above its local average, 36p on a 40-litre fill.
A 40-litre fill here costs unleaded £67.96 and diesel £79.96 at today's prices. The cheapest unleaded within 10 miles is 162.9p at unbranded, Bridge Garage, Midland Road, Swadlincote, 5.2 miles away: £2.80 less on a 40-litre fill, about £0.88 after the drive there and back. The cheapest diesel within 10 miles is 192.7p at unbranded, Bridge Garage, Midland Road, Swadlincote, 5.2 miles away: £2.88 less on a 40-litre fill, about £0.61 after the drive there and back.
Station details
Opening hours
| Every day | Open 24 hours |
|---|
Phone
01530 440794Fuels
Facilities
The operator lists 24-hour fuel, toilets, car wash, air and screenwash, water and AdBlue (bottled) at this station. It doesn't list AdBlue pump or LPG. Facilities come from the operator's Fuel Finder record, so check before relying on one.
Price history
Unleaded (E10), last 30 days
- Change
- −5.0p
- Low
- 169.9p
- High
- 174.9p
Diesel (B7), last 30 days
- Change
- −2.0p
- Low
- 199.9p
- High
- 201.9p
Daily prices
| Date | E10 | B7 |
|---|---|---|
| 4 Nov | 169.9p | 199.9p |
| 3 Nov | 169.9p | 199.9p |
| 2 Nov | 169.9p | 199.9p |
| 1 Nov | 169.9p | 199.9p |
| 31 Oct | 169.9p | 199.9p |
| 30 Oct | 169.9p | 199.9p |
| 29 Oct | 169.9p | 199.9p |
| 28 Oct | 171.9p | 199.9p |
| 27 Oct | 171.9p | 199.9p |
| 26 Oct | 172.9p | 199.9p |
| 25 Oct | 172.9p | 199.9p |
| 24 Oct | 172.9p | 199.9p |
| 23 Oct | 174.9p | 199.9p |
| 22 Oct | 174.9p | 199.9p |
| 21 Oct | 174.9p | 199.9p |
| 20 Oct | 174.9p | 199.9p |
| 19 Oct | 174.9p | 199.9p |
| 18 Oct | 174.9p | 199.9p |
| 17 Oct | 174.9p | 199.9p |
| 16 Oct | 174.9p | 199.9p |
| 15 Oct | 174.9p | 199.9p |
| 14 Oct | 174.9p | 199.9p |
| 13 Oct | 174.9p | 201.9p |
| 12 Oct | 174.9p | 201.9p |
| 11 Oct | 174.9p | 201.9p |
| 10 Oct | 174.9p | 201.9p |
| 9 Oct | 174.9p | 201.9p |
| 8 Oct | 174.9p | 201.9p |
| 7 Oct | 174.9p | 201.9p |
| 6 Oct | 174.9p | 201.9p |
Price changes in the last 30 days
Unleaded (E10): 169.9p now, down 2.0p on 7 days ago and down 5.0p on 30 days ago. 3 price changes recorded in the last 30 days, the latest on 29 October 2026. Lowest since 12 September 2026: 169.9p (12 September 2026); highest 174.9p (1 October 2026).
Diesel (B7): 199.9p now, unchanged on 7 days ago and down 2.0p on 30 days ago. 1 price change recorded in the last 30 days, the latest on 14 October 2026. Lowest since 12 September 2026: 191.9p (12 September 2026); highest 201.9p (28 September 2026).
| Date seen | Fuel | Price | Change |
|---|---|---|---|
| 29 October 2026 | Unleaded (E10) | 169.9p | -2.0p |
| 27 October 2026 | Unleaded (E10) | 171.9p | -1.0p |
| 24 October 2026 | Unleaded (E10) | 172.9p | -2.0p |
| 14 October 2026 | Diesel (B7) | 199.9p | -2.0p |
Each row is the day our capture first saw the new price. Prices are recorded once a day from the government's Fuel Finder data, so a change can show a day or two after the totem moved.
Esso, Ashby Road / New Street, Measham / Swadlincote: quick answers
How much is unleaded at Esso Ashby Road / New Street, Measham / Swadlincote today?
Unleaded (E10) is 169.9p a litre at Esso Ashby Road / New Street, Measham / Swadlincote, reported on 29 October 2026. That's 0.8p below the UK average of 170.7p. It's level with the 170.3p average of the 7 other stations within 5 miles.
How much is diesel at Esso Ashby Road / New Street, Measham / Swadlincote today?
Diesel (B7) is 199.9p a litre at Esso Ashby Road / New Street, Measham / Swadlincote, reported on 14 October 2026. That's 1.7p above the UK average of 198.2p. The 6 other stations within 5 miles average 199.0p, so it's 0.9p dearer than its neighbours.
Has the unleaded price at Esso Ashby Road / New Street, Measham / Swadlincote changed recently?
The unleaded price at Esso Ashby Road / New Street, Measham / Swadlincote changed 3 times in the last 30 days, most recently on 29 October 2026 (down 2.0p to 169.9p). It's down 2.0p on a week ago. Since 12 September 2026 it has ranged from 169.9p to 174.9p.
What does a 40-litre fill cost at Esso Ashby Road / New Street, Measham / Swadlincote?
A 40-litre fill here costs unleaded £67.96 and diesel £79.96 at today's prices. The cheapest unleaded within 10 miles is 162.9p at unbranded, Bridge Garage, Midland Road, Swadlincote, 5.2 miles away: £2.80 less on a 40-litre fill, about £0.88 after the drive there and back.
Is Esso Ashby Road / New Street, Measham / Swadlincote the cheapest petrol station nearby?
Not quite. 6 of the 39 stations within 10 miles are cheaper for unleaded, the lowest being 162.9p at unbranded, Bridge Garage, Midland Road, Swadlincote, 5.2 miles away. Esso Ashby Road / New Street, Measham / Swadlincote charges 169.9p.
When is Esso Ashby Road / New Street, Measham / Swadlincote open and what facilities does it have?
It's open 24 hours a day. The operator lists 24-hour fuel, toilets, car wash, air and screenwash, water and AdBlue (bottled) at this station. It doesn't list AdBlue pump or LPG. Facilities come from the operator's Fuel Finder record, so check before relying on one.
Nearby stations compared
5.2 miunbranded
Bridge Garage, Midland Road, Swadlincote
DE11 0AN
24 hours · Air
Unleaded162.9p
Diesel192.7p
9.8 miMorrisons
Hilmore Way, Tamworth
B77 2NY
Price last reported 28 Sept
Car wash · Air
Unleaded166.9p
Diesel197.9p
10.0 miTexaco
Watling Street, Two Gates, Tamworth
B77 5AB
Price last reported 5 Oct
24 hours · Air · Water · LPG
Unleaded166.9p
Diesel196.9p
9.0 miEsso
Watling Street, Dordon, Tamworth
B78 1SS
Price last reported 28 Sept
24 hours · Car wash · Toilets
Unleaded166.9p
Diesel199.9p
9.0 miValero
Watling Street, Dordon, Nr Tamworth
B78 1SU
24 hours · Air · Water
Unleaded167.9p
Diesel198.9p
4.4 miAsda
Tollgate, Burton Road, Woodville
DE11 7JE
24 hours · Car wash
Unleaded169.7p
Diesel196.7p
3.7 miTesco
Tesco Stores Ltd, Resolution Road, Ashby-De-La-Zouch
LE65 1TE
24 hours · Air · Water · Toilets
Unleaded169.9p
Diesel196.9p
3.5 miEsso
52 Nottingham Road, Ashby-De-La-Zouch
LE65 1DR
Price last reported 28 Sept
24 hours · Car wash · Air · Water · Toilets
Unleaded169.9p
Diesel199.9p
Data fetched 1 hour ago. Check the totem before you fill up.