Sainsbury's, William Frost Way, New Costessey, Norwich

NR5 0JS · prices updated 15 hours ago · more stations near Norwich

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Unleaded (E10)
171.9p
Diesel (B7)
198.9p
Super unleaded (E5)
183.9p
Super diesel (SDV)
–

Sainsbury's on William Frost Way, New Costessey, Norwich is charging unleaded at 171.9p a litre and diesel at 198.9p today. That unleaded price is 1.2p above the UK average of 170.7p. Of the 32 stations within 10 miles it's the 19th cheapest for unleaded, with the lowest nearby at 166.9p at Jet.

Across the 13 other stations within 5 miles, unleaded averages 171.7p, so this station is about level with its local average.

Across the 11 other stations within 5 miles, diesel averages 198.8p, so this station is about level with its local average.

A 40-litre fill here costs unleaded £68.76 and diesel £79.56 at today's prices. The cheapest unleaded within 10 miles is 166.9p at Jet, Castle Service Station, No.02, Rose Lane, Norwich, 5.1 miles away: £2.00 less on a 40-litre fill, about £0.07 after the drive there and back. The cheapest diesel within 10 miles is 194.9p at Jet, Castle Service Station, No.02, Rose Lane, Norwich, 5.1 miles away: £1.60 less on a 40-litre fill, but the 10.2 extra miles there and back use up the saving.

This station has no super diesel price, so it probably doesn't sell it. The nearest super diesel is 218.9p at Eg On The Move, 3-5 Fakenham Road, Drayton, Norwich, 2.3 miles away.

Station details

Opening hours

Monday to Saturday05:00 to 23:00
Sunday07:00 to 23:00

Phone

0330 013 8000

Type

Supermarket forecourt

Fuels

  • Unleaded (E10)
  • Super unleaded (E5)
  • Diesel (B7)

Facilities

The operator lists car wash, air and screenwash and AdBlue (bottled) at this station. It doesn't list 24-hour fuel, toilets, water, AdBlue pump or LPG. Facilities come from the operator's Fuel Finder record, so check before relying on one.

Price history

Unleaded (E10), last 30 days

171p177p6 Oct4 Nov171.9p

 

Change
−4.0p
Low
171.9p
High
175.9p

Super unleaded (E5), last 30 days

183p189p6 Oct4 Nov183.9p

 

Change
−4.0p
Low
183.9p
High
187.9p

Diesel (B7), last 30 days

197p201p6 Oct4 Nov198.9p

 

Change
−1.0p
Low
197.9p
High
199.9p
Daily prices
DateE10E5B7
4 Nov171.9p183.9p198.9p
3 Nov172.9p184.9p199.9p
2 Nov172.9p184.9p199.9p
1 Nov172.9p184.9p199.9p
31 Oct172.9p184.9p199.9p
30 Oct172.9p184.9p199.9p
29 Oct174.9p186.9p199.9p
28 Oct175.9p187.9p199.9p
27 Oct175.9p187.9p199.9p
26 Oct175.9p187.9p199.9p
25 Oct175.9p187.9p199.9p
24 Oct175.9p187.9p199.9p
23 Oct175.9p187.9p199.9p
22 Oct175.9p187.9p199.9p
21 Oct175.9p187.9p199.9p
20 Oct175.9p187.9p199.9p
19 Oct175.9p187.9p199.9p
18 Oct175.9p187.9p199.9p
17 Oct174.9p186.9p199.9p
16 Oct174.9p186.9p197.9p
15 Oct174.9p186.9p197.9p
14 Oct174.9p186.9p197.9p
13 Oct174.9p186.9p197.9p
12 Oct175.9p187.9p198.9p
11 Oct174.9p186.9p198.9p
10 Oct174.9p186.9p198.9p
9 Oct174.9p186.9p198.9p
8 Oct174.9p186.9p198.9p
7 Oct175.9p187.9p199.9p
6 Oct175.9p187.9p199.9p

Price changes in the last 30 days

Unleaded (E10): 171.9p now, down 4.0p on 7 days ago and down 4.0p on 30 days ago. 7 price changes recorded in the last 30 days, the latest on 4 November 2026. Lowest since 12 September 2026: 170.9p (12 September 2026); highest 175.9p (1 October 2026).

Diesel (B7): 198.9p now, down 1.0p on 7 days ago and down 1.0p on 30 days ago. 4 price changes recorded in the last 30 days, the latest on 4 November 2026. Lowest since 12 September 2026: 191.9p (12 September 2026); highest 199.9p (30 September 2026).

Super unleaded (E5): 183.9p now, down 4.0p on 7 days ago and down 4.0p on 30 days ago. 7 price changes recorded in the last 30 days, the latest on 4 November 2026. Lowest since 12 September 2026: 182.9p (12 September 2026); highest 187.9p (1 October 2026).

Date seenFuelPriceChange
4 November 2026Unleaded (E10)171.9p-1.0p
4 November 2026Diesel (B7)198.9p-1.0p
4 November 2026Super unleaded (E5)183.9p-1.0p
30 October 2026Unleaded (E10)172.9p-2.0p
30 October 2026Super unleaded (E5)184.9p-2.0p
29 October 2026Unleaded (E10)174.9p-1.0p
29 October 2026Super unleaded (E5)186.9p-1.0p
18 October 2026Unleaded (E10)175.9p+1.0p
18 October 2026Super unleaded (E5)187.9p+1.0p
17 October 2026Diesel (B7)199.9p+2.0p
13 October 2026Unleaded (E10)174.9p-1.0p
13 October 2026Diesel (B7)197.9p-1.0p
13 October 2026Super unleaded (E5)186.9p-1.0p
12 October 2026Unleaded (E10)175.9p+1.0p
12 October 2026Super unleaded (E5)187.9p+1.0p
8 October 2026Unleaded (E10)174.9p-1.0p
8 October 2026Diesel (B7)198.9p-1.0p
8 October 2026Super unleaded (E5)186.9p-1.0p

Each row is the day our capture first saw the new price. Prices are recorded once a day from the government's Fuel Finder data, so a change can show a day or two after the totem moved.

Sainsbury's, William Frost Way, New Costessey, Norwich: quick answers

How much is unleaded at Sainsbury's William Frost Way, New Costessey, Norwich today?

Unleaded (E10) is 171.9p a litre at Sainsbury's William Frost Way, New Costessey, Norwich, reported on 4 November 2026. That's 1.2p above the UK average of 170.7p. It's level with the 171.7p average of the 13 other stations within 5 miles.

How much is diesel at Sainsbury's William Frost Way, New Costessey, Norwich today?

Diesel (B7) is 198.9p a litre at Sainsbury's William Frost Way, New Costessey, Norwich, reported on 4 November 2026. That's 0.7p above the UK average of 198.2p. It's level with the 198.8p average of the 11 other stations within 5 miles.

Has the unleaded price at Sainsbury's William Frost Way, New Costessey, Norwich changed recently?

The unleaded price at Sainsbury's William Frost Way, New Costessey, Norwich changed 7 times in the last 30 days, most recently on 4 November 2026 (down 1.0p to 171.9p). It's down 4.0p on a week ago. Since 12 September 2026 it has ranged from 170.9p to 175.9p.

What does a 40-litre fill cost at Sainsbury's William Frost Way, New Costessey, Norwich?

A 40-litre fill here costs unleaded £68.76 and diesel £79.56 at today's prices. The cheapest unleaded within 10 miles is 166.9p at Jet, Castle Service Station, No.02, Rose Lane, Norwich, 5.1 miles away: £2.00 less on a 40-litre fill, about £0.07 after the drive there and back.

Is Sainsbury's William Frost Way, New Costessey, Norwich the cheapest petrol station nearby?

Not quite. 18 of the 32 stations within 10 miles are cheaper for unleaded, the lowest being 166.9p at Jet, Castle Service Station, No.02, Rose Lane, Norwich, 5.1 miles away. Sainsbury's William Frost Way, New Costessey, Norwich charges 171.9p.

When is Sainsbury's William Frost Way, New Costessey, Norwich open and what facilities does it have?

Hours: 05:00 to 23:00 Monday to Saturday and 07:00 to 23:00 on Sunday. The operator lists car wash, air and screenwash and AdBlue (bottled) at this station. It doesn't list 24-hour fuel, toilets, water, AdBlue pump or LPG. Facilities come from the operator's Fuel Finder record, so check before relying on one.

Nearby stations compared

5.1 miJet
Castle Service Station, No.02, Rose Lane, Norwich
NR1 1PN
24 hours · Air · Water
Unleaded166.9p
Diesel194.9p
3.4 miAsda
Drayton High Road, Hellesdon
NR6 5DT
24 hours · Car wash · Toilets
Unleaded167.7p
Diesel195.7p
5.4 miHarvest Energy
Progress Fuels, 171 North Walsham Road, Norwich
NR6 7QN
Car wash · Air
Unleaded167.7p
Diesel195.7p
5.5 miMorrisons
Albion Way, Norwich
NR1 1WU
Price last reported 28 Sept
Car wash · Air
Unleaded167.9p
Diesel195.9p
8.4 miPoringland Service Station
2 The Street, Poringland, Norwich
NR14 7JR
Price last reported 28 Sept
Air · Water
Unleaded167.9p
Diesel199.9p
5.4 miAsda
Hall Road, Norwich
NR4 6DP
Toilets
Unleaded168.7p
Diesel195.7p
5.1 miSainsbury's
1 Brazen Gate, Norwich
NR1 3RX
Car wash · Air
Unleaded168.9p
Diesel196.9p
5.5 miTesco
Tesco Stores Ltd, Ipswich Road, Norwich
NR4 6DZ
Car wash · Air · Water · Toilets
Unleaded168.9p
Diesel195.9p

Data fetched 7 minutes ago. Check the totem before you fill up.